Cookie & Tracking Policy – Zenith Soles

Last Updated: 22 October 2025

At Zenith Soles, we use cookies and similar tracking technologies to enhance your shopping experience, analyze website traffic, and improve the performance of our online store.

This Cookie Policy explains what cookies are, how we use them, and how you can control your cookie preferences in accordance with U.S. privacy regulations (CCPA, CPRA, and FTC guidelines).

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website.

They allow us to remember your actions and preferences (such as login details, shopping cart contents, and language settings), so you don’t have to re-enter them each time you visit.

2. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the operation of our website and enable functions like:

• Secure checkout

• Shopping cart persistence

• Payment verification

• User account access

You cannot disable these cookies because the website cannot function properly without them.

b. Performance & Analytics Cookies

We use these to understand how visitors use our website and improve functionality.
Examples include:

• Google Analytics (anonymous visitor statistics)

• Shopify Analytics (store performance and order tracking)

All analytics data is aggregated and does not personally identify you.

c. Functional Cookies

These remember your preferences and provide a more personalized shopping experience, such as:

• Saved language and region

• Recently viewed products

• Recommended products

d. Advertising & Targeting Cookies

These cookies are used to deliver personalized ads and measure their effectiveness.
We work with trusted third-party providers including:

• Google Ads / Google Tag Manager

• Meta (Facebook) Pixel

• TikTok Ads Pixel

• Shopify Marketing Tags

These tools help us show relevant ads based on your browsing behavior and improve remarketing accuracy.

You can learn more about how Google uses data here:
🔗 https://policies.google.com/technologies/ads

3. Why We Use Cookies

We use cookies for the following purposes:

• To maintain your shopping cart and order process.

• To improve site speed, usability, and performance.

• To track and measure marketing effectiveness.

• To deliver personalized recommendations and offers.

• To comply with fraud-prevention and payment verification standards (Stripe & PayPal).

4. Third-Party Tracking

Some cookies are placed by third parties that provide services to us, including:

• Google Analytics & Ads (site analytics, conversion tracking)

• Meta Pixel (ad performance and retargeting)

• Stripe & PayPal (secure payment verification cookies)

• Shopify Platform Cookies (session management and preferences)

These providers have their own privacy and cookie policies that govern their use of information.

5. Managing Your Cookie Preferences

You can control or delete cookies at any time by adjusting your browser settings.

Most browsers allow you to:

• Block all cookies

• Delete existing cookies

• Receive a warning before cookies are stored

If you disable cookies, some features of our website may not function properly (e.g., checkout, cart saving).

For guidance, visit:
🔗 www.allaboutcookies.org/manage-cookies

6. Do Not Track (DNT) Signals

We honor Do Not Track signals sent by your browser when required by applicable law.

However, please note that some third-party services (like Google Ads or Meta Pixel) may continue limited tracking for security or analytics purposes.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect new technologies, regulations, or business practices.
The latest version will always be available on this page, and the effective date will be updated accordingly.

8. Contact Us

If you have any questions about our use of cookies or your privacy rights, please contact:
📧 Support@zenithsoles.shop
🕓 Monday – Friday, 9:00 am – 6:00 pm (EST)